Question 1

I've never heard of Probara. How do I know this is real?

Accepted Answer

Skip the brand story and look at the output instead. The sample dossier above shows an actual ashwagandha evidence report with real PubMed citations and quality-gate verdicts. Run one of your own products free and you'll see a real finding on your specific ingredients in about 30 seconds. If it doesn't tell you something useful about your own product, you've lost nothing.

Question 2

The free check seems simple. What is the actual product?

Accepted Answer

The free check is designed to be simple. The product behind it is not. For each ingredient, Probara pulls peer-reviewed studies from PubMed, cross-references the NIH supplement database, applies a battery of deterministic quality gates per claim, and produces a submission-ready evidence package. That is what a spreadsheet cannot do.

Question 3

Is this just a generic compliance checklist?

Accepted Answer

No. The evaluation is specific to your product. A turmeric supplement on Amazon produces a different result than a vitamin D on Shopify because the requirements are actually different. Ingredient-conditional items like pesticide screening fire for botanicals and pass automatically for non-herbals. Channel-conditional items like TIC selection apply only to Amazon sellers. The logic changes because your inputs change.

Question 4

What if a claim is still flagged after your review?

Accepted Answer

That is exactly what the guarantee covers. We revise free against our published standard until your claim set meets it. If it still fails your own regulatory counsel's review, you get a full refund. We do not promise that a claim will never be questioned; no one can. We do stand behind the standard we applied. The goal is a claim set you can defend, not one that merely feels safer.

Question 5

We already work with a regulatory consultant.

Accepted Answer

Probara is not a replacement for your consultant. It is a better starting point for them. Right now they likely spend the first hour of every engagement identifying where the gaps are. Probara delivers a structured gap report before they start the clock. Your consultant's judgment is what resolves the gaps. Probara surfaces them faster.

Question 6

Our manufacturer handles compliance for us.

Accepted Answer

Your manufacturer is responsible for their facility's GMP certificate and their internal quality processes. Amazon holds the brand owner responsible for the COA documentation and the labeling and testing records tied to your specific SKU. That split is where most brands get caught. A compliance notice goes to your seller account, not your manufacturer's address.

Question 7

Does it actually check my product, or is the output generic?

Accepted Answer

The evaluation is tied to what you put in. If you have ashwagandha in your formula, pesticide screening fires. If you hold NSF or USP certification, fast-track eligibility changes. If you sell only on Shopify, the Amazon-specific TIC selection item passes automatically.

Question 8

We have 50 or more SKUs. Can this handle that volume?

Accepted Answer

Each product runs as an independent check with no setup or configuration per SKU. At 50 products you are looking at under 30 minutes to have a compliance snapshot across your full catalog. Most brands find a small number of SKUs doing most of the work. This is how you find out which ones.

Question 9

Why is this paid and not free?

Accepted Answer

The free check delivers one real finding as a proof of value. A full dossier is a submission-ready evidence package: primary literature pulled, GRADE-graded, mapped to FTC substantiation standards, with reframe copy included. That work has real cost. The price reflects what a compliance consultant bills for a fraction of it.

Question 10

What is founding-client pricing?

Accepted Answer

Founding-client pricing is a discount applied at checkout for the first cohort. The list prices you see are the post-cohort rates. Founding clients lock in the lower rate and get direct access for feedback during the initial build period. We apply the code at checkout. You do not need to negotiate or ask.

Question 11

Can I start with just one product?

Accepted Answer

Yes. The Single Dossier tier covers one SKU, full dossier, at $1,499. If you later want to expand to five or more SKUs, the full $1,499 credits forward toward the Starter tier. You never pay twice for the same ground.

Vendor	Purpose	Data Processed	Location
Stripe	Payment processing	Billing information, card data	United States
Cloudflare	Hosting and CDN	IP addresses, request metadata	Global
Plausible	Analytics	Anonymised usage data (no cookies)	European Union
PostHog	Product analytics	Usage events, session data	United States / EU
Loops.so	Transactional email	Email address, name	United States

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