Priced honestly.
Not like a consultant.

A single compliance consultant engagement runs $15,000 to $50,000 a year, and they start from scratch every time. Probara delivers a submission-ready evidence dossier at a fraction of that cost, and every dollar you spend credits forward as your catalog grows.

Founding-client pricing is available. Discount applied at checkout. No negotiation required.


One dossier. Priced by how many products you cover.

$1,499
  • GRADE evidence grading per claim: every ingredient, full PubMed + NIH sweep
  • FTC + Amazon substantiation mapping for each claim
  • Reframe copy included: defensible rewrites ready to use
  • Free revisions until your claim set meets our published standard
  • Every dollar credits 100% toward adding more products later

Founding-client discount applied at checkout.

Not ready to commit? Start with a free check on one product. Get one real finding plus a blurred preview, by email.

Start your free check

Every dollar climbs with you.

Start with one product. Add more later. Every dollar you've already spent credits 100% toward the larger volume. Climbing is always cheaper than starting over.

1 product $1,499
Up to 5 $4,995 ($1,499 credited)
Up to 10 / 20 $6,995 / $9,995 (prior spend credited)

The road doesn't end at a dossier.

The dossier is a point-in-time snapshot. Two capabilities are in development that turn it into an ongoing system.

Phase 2 (coming)

Monitoring

Ongoing claim surveillance. New enforcement signals, platform policy changes, and evidence updates trigger re-checks automatically. Available as a per-dossier add-on. First month free at dossier checkout when launched.

Phase 2 (coming)

Agent Shell

The full recurring tier (~$5,000/month). A dedicated compliance agent handles intake, review, and reframe across your catalog on an ongoing basis. The closest thing to a compliance function without the headcount.


Five validations every claim runs through.

Every dossier applies the same deterministic gates, in the same order, against PubMed clinical evidence. No editorial shortcuts.

PubMed/MEDLINE-only clinical evidence core. No grey literature, no press releases.
GRADE certainty gates claim strength. Low or very-low evidence cannot use strong language.
Amazon enforcement-risk score per claim. Flags §6.10.4 content policy exposure before listing review.
  • Per-claim dose-match validation: clinical study doses compared to your labelled dose (MATCH / PARTIAL / MISMATCH), applied against the FTC 2022 standard deterministically.
  • Per-claim population-match validation: study population compared to your marketed-to population, per the FTC 2022 standard.
  • GRADE certainty graded per outcome: study quality gates claim language. Weak evidence enforces conditional phrasing.
  • PubMed/MEDLINE-only clinical evidence core: every supporting study traceable to a real PMID.
  • Amazon enforcement-risk score per claim: §6.10.4 content policy applied per claim before your listing is reviewed.

Compliance consultants bill by the hour to surface these gaps. Probara delivers the same structured analysis before they start the clock.


We stand behind the standard we applied.

Our guarantee: we revise free against our published standard until your claim set meets it. If it fails your own regulatory counsel's review, you get a full refund.

Advisory only. Not legal or regulatory advice. You remain responsible for final compliance review.


Common questions

I've never heard of Probara. How do I know this is real?

Skip the brand story and look at the output instead. The sample dossier above shows an actual ashwagandha evidence report with real PubMed citations and quality-gate verdicts. Run one of your own products free and you'll see a real finding on your specific ingredients in about 30 seconds. If it doesn't tell you something useful about your own product, you've lost nothing.

The free check seems simple. What is the actual product?

The free check is designed to be simple. The product behind it is not. For each ingredient, Probara pulls peer-reviewed studies from PubMed, cross-references the NIH supplement database, applies a battery of deterministic quality gates per claim, and produces a submission-ready evidence package. That is what a spreadsheet cannot do.

Is this just a generic compliance checklist?

No. The evaluation is specific to your product. A turmeric supplement on Amazon produces a different result than a vitamin D on Shopify because the requirements are actually different. Ingredient-conditional items like pesticide screening fire for botanicals and pass automatically for non-herbals. Channel-conditional items like TIC selection apply only to Amazon sellers. The logic changes because your inputs change.

What if a claim is still flagged after your review?

That is exactly what the guarantee covers. We revise free against our published standard until your claim set meets it. If it still fails your own regulatory counsel's review, you get a full refund. We do not promise that a claim will never be questioned; no one can. We do stand behind the standard we applied. The goal is a claim set you can defend, not one that merely feels safer.

We already work with a regulatory consultant.

Probara is not a replacement for your consultant. It is a better starting point for them. Right now they likely spend the first hour of every engagement identifying where the gaps are. Probara delivers a structured gap report before they start the clock. Your consultant's judgment is what resolves the gaps. Probara surfaces them faster.

Our manufacturer handles compliance for us.

Your manufacturer is responsible for their facility's GMP certificate and their internal quality processes. Amazon holds the brand owner responsible for the COA documentation and the labeling and testing records tied to your specific SKU. That split is where most brands get caught. A compliance notice goes to your seller account, not your manufacturer's address.

Does it actually check my product, or is the output generic?

The evaluation is tied to what you put in. If you have ashwagandha in your formula, pesticide screening fires. If you hold NSF or USP certification, fast-track eligibility changes. If you sell only on Shopify, the Amazon-specific TIC selection item passes automatically.

We have 50 or more SKUs. Can this handle that volume?

Each product runs as an independent check with no setup or configuration per SKU. At 50 products you are looking at under 30 minutes to have a compliance snapshot across your full catalog. Most brands find a small number of SKUs doing most of the work. This is how you find out which ones.

Why is this paid and not free?

The free check delivers one real finding as a proof of value. A full dossier is a submission-ready evidence package: primary literature pulled, GRADE-graded, mapped to FTC substantiation standards, with reframe copy included. That work has real cost. The price reflects what a compliance consultant bills for a fraction of it.

What is founding-client pricing?

Founding-client pricing is a discount applied at checkout for the first cohort. The list prices you see are the post-cohort rates. Founding clients lock in the lower rate and get direct access for feedback during the initial build period. We apply the code at checkout. You do not need to negotiate or ask.

Can I start with just one product?

Yes. The Single Dossier tier covers one SKU, full dossier, at $1,499. If you later want to expand to five or more SKUs, the full $1,499 credits forward toward the Starter tier. You never pay twice for the same ground.


Free compliance check

See one real finding on your product, free.

See one real, defensible finding on your own product, free. No call required.

We pull the ingredients and label for you. No typing.

or

A clear phone photo works.
Where we send your free finding. No call required.
Prefer to type it in manually?

Our guarantee: we revise free against our published standard until your claim set meets it. If it fails your own regulatory counsel's review, you get a full refund.

Advisory only. Not legal or regulatory advice. You remain responsible for final compliance review.